Becker's 2026
Overview
Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days. 840+ speakers create a content-rich environment where exhibitors can participate in panels and roundtables, not just staff a booth. The Becker's media ecosystem (newsletters reaching 500k+ healthcare executives) amplifies your presence long after the event ends.
Key Facts
- Host organization: Becker's Healthcare
- Primary specialty: hospital administration
- Scale: large
- Geography: North America
- International attendance: ~3%
Best For
Buyer Stage Fit
Booth Costs
We do not yet have an estimated booth cost range for Becker's. Request our research →
Audience
3,500+ hospital and health system leaders including CEOs, CFOs, CMIOs, CNOs, and service line executives. 840+ speakers across four days. 250+ exhibitor/sponsor organizations. The 2026 (16th Annual) meeting is sold out. Becker's events are heavily content-driven -- the publisher (Becker's Hospital Review) has a massive media reach that amplifies exhibitor visibility beyond the in-person event. Becker's also runs a separate Health IT + Digital Health + RCM Conference (Sep 14-17, 2026).
- Purchasing authority: ~60% of attendees
- Effective buyers: ~2,100
- International attendance: ~3%
Venue & Logistics
- Venue: Hyatt Regency Chicago, Chicago, IL
- Management company: Becker's Healthcare (self-managed)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for Becker's.
Our Take
Why Exhibit
Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days. 840+ speakers create a content-rich environment where exhibitors can participate in panels and roundtables, not just staff a booth. The Becker's media ecosystem (newsletters reaching 500k+ healthcare executives) amplifies your presence long after the event ends.
Why Skip
Hotel-based venue limits booth size and expo floor scale. Heavily skewed toward health system operations and finance -- limited clinical or device-purchasing audience. 2026 is already sold out, so planning must start 12+ months in advance. Sponsorship-heavy model means free-standing booth-only options may be limited.
Insider Tips
Becker's is a media company that runs conferences, not a trade show organizer -- the value is in the content integration (speaking slots, panels, media coverage) more than the expo floor. Plan your exhibit as part of a broader content play.
Buzzbox Score: 8.1 / 10 (Excellent)
8.1 out of 10. A top-tier show worth a serious line item. Carried by growth trajectory (9.6: large and well-established and exhibit hall sells out / has a waitlist). The lightest dimension is cost efficiency (7.0, $100/sqft, top-of-market pricing). Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.0): 60% purchasing authority and large-scale event.
Solid (7.0): $100/sqft, top-of-market pricing and elevated cost per qualified buyer (~$11).
Standout (9.0): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): managed by Becker's Healthcare (self-managed), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Strong (8.4): solid exhibitor rationale, honest "who should skip" guidance, and product-theater opportunity for thought leadership.
Standout (9.6): large and well-established, exhibit hall sells out / has a waitlist, and ~250 exhibitors.
Key Deadlines
| Deadline | Date |
|---|---|
| Show Dates | 2026-04-13 to 2026-04-16 |
| Notes | SOLD OUT for 2026 |
Frequently Asked Questions
How much does a booth cost at Becker's?
We do not yet have an estimated booth cost range for Becker's. Contact the show or request our research below.
How many people attend Becker's?
Becker's draws approximately 3,500 attendees. 3,500+ hospital and health system leaders including CEOs, CFOs, CMIOs, CNOs, and service line executives. 840+ speakers across four days. 250+ exhibitor/sponsor organizations. The 2026 (16th Annual) meeting is sold out. Becker's events are heavily content-driven -- the publisher (Becker's Hospital Review) has a massive media reach that amplifies exhibitor visibility beyond the in-person event. Becker's also runs a separate Health IT + Digital Health + RCM Conference (Sep 14-17, 2026).
When is Becker's ?
Becker's is scheduled for April 13-16, 2026. Location: Hyatt Regency Chicago, Chicago, IL.
Is Becker's worth exhibiting at?
Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days. 840+ speakers create a content-rich environment where exhibitors can participate in panels and roundtables, not just staff a booth.