Print Catalog Design
Despite the digital shift, print catalogs remain essential for medical device sales. Sales reps carry them to hospitals, physicians reference them in clinics, and purchasing managers keep them on file. We design print catalogs that:
- Organize products by category, procedure, or clinical application
- Include technical specifications, size charts, and ordering information
- Feature high-quality product photography with consistent styling
- Balance visual appeal with functional reference utility
- Work at standard print sizes (8.5x11, 8x10, custom)—optimized for cost-effective printing
For INFAB Corporation (radiation protection apparel), we produce annual print catalogs featuring their full product line—aprons, skirts, barriers, accessories—across 200+ SKUs. The catalog serves as both a sales tool and a reference guide for hospitals and imaging centers.
Digital Catalogs & Interactive PDFs
Digital catalogs extend your reach beyond print. We create interactive PDFs, digital lookbooks, and web-based catalogs with:
- Clickable table of contents and internal navigation
- Embedded product videos and 360-degree views
- Links to product pages, spec sheets, and purchasing options
- Mobile-optimized layouts for tablet sales presentations
- Downloadable sections for easy sharing
Digital catalogs are ideal for email campaigns, sales rep presentations, and web downloads. They're searchable, shareable, and trackable—giving you insights into what products generate the most interest.
Product Photography Direction
Catalog quality depends on photography quality. We provide art direction for product photography, ensuring:
- Consistent lighting, backgrounds, and styling across all products
- Detail shots showing features, materials, and construction
- In-use photography demonstrating clinical application
- Photography that meets print resolution requirements (300 DPI minimum)
We coordinate with product photographers or provide guidance for in-house photo shoots, ensuring every image is catalog-ready.
Managing Large SKU Counts
Medical device companies often sell hundreds of SKU variations—sizes, colors, configurations. We design catalog systems that manage complexity without overwhelming readers:
- Product family groupings with modular layouts
- Size and option charts for quick reference
- SKU numbering systems integrated with ordering information
- Cross-references for related products and accessories
For INFAB's 200+ SKU catalog, we organize products by category (aprons, skirts, barriers) with nested size/color options, making it easy to find specific configurations.
Technical Specifications & Compliance
Medical device catalogs must include regulatory and technical information. We integrate:
- FDA clearances and regulatory certifications
- Material specifications and performance data
- Warranty information and care instructions
- Standards compliance (OSHA, lead equivalency, etc.)
We work with your technical and regulatory teams to ensure accuracy and compliance.
Catalog Updates & Versioning
Product lines evolve—new devices launch, old ones discontinue, specs change. We manage catalog updates efficiently:
- Versioned templates for easy annual or quarterly updates
- Modular design systems that accommodate new products
- Print-on-demand compatibility for smaller runs
- Digital catalog updates without full reprints
We maintain catalog source files so updates are straightforward, not starting from scratch.
Sales Enablement & Sell Sheets
Beyond full catalogs, we create product-specific sell sheets and sales enablement materials:
- One-page product overviews with key features and benefits
- Comparison charts (your product vs. competitors)
- Case studies and clinical outcomes
- Quick reference guides for sales reps
These materials complement full catalogs, giving sales teams targeted tools for specific conversations.
Ecommerce Integration
Catalogs and ecommerce sites should align. We design catalogs that support online sales by:
- Matching product photography and descriptions across print and web
- Including QR codes linking to online product pages
- Using SKU numbering consistent with ecommerce systems
- Driving catalog readers to the website for detailed specs and ordering
For INFAB, the print catalog drives traffic to their WooCommerce store, where customers can configure products, view inventory, and purchase online.
Print Production Coordination
We handle print production coordination, including:
- Printer selection and quote comparison
- File prep and prepress review
- Proofing and color approval
- Print run management and delivery coordination
We ensure your catalogs arrive on time, on budget, and at the quality your brand deserves.