Product Demonstration Videos
Product demo videos are sales tools. They show features, demonstrate use cases, and explain benefits in 60-90 seconds. We create product videos that:
- Highlight key features and clinical advantages
- Show the device in use (simulated or actual clinical settings)
- Include voiceover or on-screen text explaining functionality
- Work across platforms (website, sales presentations, social media)
For TDS (The Deaver System, surgical visualization technology), we produce product videos showcasing their innovative approach to minimally invasive surgery visualization, emphasizing ease of use and clinical outcomes.
Surgical & Clinical Videos
Surgical videos demonstrate devices in real-world clinical settings. These videos are used for:
- Physician education and training
- Conference presentations and CME content
- Marketing to surgeons considering adoption
- Regulatory submissions and clinical documentation
We coordinate OR access, filming logistics, and patient consent compliance (HIPAA). For TDS, we capture surgical cases showing their visualization technology in use during laparoscopic procedures, edited for both clinical and marketing audiences.
Physician Testimonials & Case Studies
Physicians trust other physicians. Testimonial videos featuring surgeons discussing clinical outcomes and device performance are powerful sales assets. We film:
- Physician interviews discussing device benefits and outcomes
- Case study narratives with before/after results
- B-roll of the physician in clinical settings (OR, office, hospital)
- Multiple edits (long-form for website, short clips for social)
We handle scripting, interview questions, and editing to ensure authentic, credible testimonials.
Conference & Event Videos
Medical conferences generate video opportunities. We produce:
- Speaker session recordings and keynote captures
- Conference highlight reels for post-event marketing
- Booth and exhibitor videos for trade shows
- Attendee testimonials and event atmosphere footage
For AAGL (American Association of Gynecologic Laparoscopists), we film annual Global Congress sessions, produce highlight videos, and create promotional content for the following year's event.
Brand Storytelling & Company Videos
Brand videos communicate company mission, culture, and values. We create:
- "About Us" videos for website homepages
- Company culture videos for recruiting and investor relations
- Founder story videos highlighting innovation and mission
- Behind-the-scenes content showing manufacturing or R&D
These videos humanize your brand and differentiate you from competitors.
Educational & Training Videos
Educational videos support product adoption and customer success. We produce:
- Device setup and usage tutorials
- Maintenance and troubleshooting guides
- Clinical technique videos for physician training
- Patient education videos explaining procedures
Educational content reduces support costs, improves user experience, and drives adoption.
Social Media & Short-Form Video
Short-form video drives engagement on LinkedIn, Instagram, and YouTube. We create:
- 15-30 second product teasers for social media
- Quick tips and educational snippets
- Conference clips and speaker soundbites
- Behind-the-scenes content and company updates
We repurpose long-form content into platform-optimized clips, maximizing ROI from every video shoot.
Animation & Motion Graphics
Some medical devices are hard to film—internal components, microscopic mechanisms, or complex surgical approaches. We use animation to:
- Visualize device mechanisms and functionality
- Explain surgical techniques and anatomical interactions
- Illustrate clinical outcomes and patient benefits
- Create product launch videos with 3D renders
Animation complements live-action footage, providing clarity where filming isn't practical.
Video SEO & YouTube Optimization
Video content should be discoverable. We optimize videos for search by:
- Writing keyword-optimized titles and descriptions
- Adding accurate transcripts and closed captions
- Designing compelling thumbnails with high click-through rates
- Structuring YouTube channels with playlists and series
For medical device companies, YouTube is a key channel for physician research. We ensure your videos rank for relevant searches.
Video Distribution & Promotion
Producing video is half the work—distribution drives results. We help with:
- Embedding videos on product pages and landing pages
- Promoting videos via email campaigns and social ads
- Creating video galleries on your website
- Repurposing video content for sales presentations and trade shows
We ensure your videos reach the right audiences at the right time.