ASCO 2026
Overview
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge. Late-breaking clinical trial data drives massive foot traffic.
Key Facts
- Host organization: American Society of Clinical Oncology
- Primary specialty: oncology
- Scale: mega
- Geography: US National (always Chicago)
- International attendance: ~30%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline booth | $94.00 | $9,400 | Min 100 sqft |
| Island booth | $109.00 | $10,900 | Min 400 sqft |
| Corner premium | — | $550 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $9,400 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $20,000 – $35,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
~40% medical oncologists, ~15% hematologists, ~10% surgical/radiation oncologists, ~15% nurses/APPs, ~10% researchers, ~10% industry. Over 34,000 healthcare professionals from around the world. Heavy international contingent.
- Purchasing authority: ~35% of attendees
- Effective buyers: ~12,250
- Cost per effective buyer: $2.24 ($27,500 all-in ÷ 12,250 buyers)
- International attendance: ~30%
Venue & Logistics
- Venue: McCormick Place, Chicago, IL
- Management company: Spargo, Inc.
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for ASCO.
Our Take
Why Exhibit
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge. Late-breaking clinical trial data drives massive foot traffic.
Why Skip
Overwhelmingly pharma-dominated -- the biggest booths and budgets belong to Pfizer, Roche, Merck, BMS, AstraZeneca. Device companies can feel invisible without $100k+ investment. Booth space at $94/sqft (inline) is among the most expensive in medical conferences.
Insider Tips
ASCO is the Super Bowl of oncology. Device companies that succeed here do one thing: tie their product to a specific clinical trial or published data. The Industry Expert Theater ($100k) is expensive but puts you in front of 200 targeted oncologists for an hour. Spargo manages both ASCO and ACC -- one relationship covers two mega shows.
Buzzbox Score: 9.6 / 10 (Exceptional)
9.6 out of 10. One of the strongest exhibiting opportunities in our index. Carried by data transparency (9.8: booth pricing published and exhibitor prospectus available). The lightest dimension is cost efficiency (7.3, $94/sqft, premium pricing). The single largest oncology meeting in the world with 35,000+ attendees.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.4): 35% purchasing authority (clinician-heavy), 70:1 attendee ratio, and mega-scale floor (35,000 attendees).
Solid (7.3): $94/sqft, premium pricing and union convention center (drayage / labor adds up).
Standout (9.8): booth pricing published, exhibitor prospectus available, and 6 booth options documented.
Standout (9.8): run by SPARGO (well-regarded show management), 6 booth configurations to choose from, and product theater / demo stage available.
Standout (9.8): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Standout (9.7): mega-scale and stable, 500+ exhibitors signals strong demand, and 35,000+ attendees.
Key Deadlines
| Deadline | Date |
|---|---|
| Exhibitor Registration Opens | Late January 2026 |
| Hotel Registration Deadline | 2026-04-22 |
| Industry Expert Theater Details Due | 2026-02-11 |
| Exhibitor Hotel Prepayment | April 2026 (non-refundable) |
Frequently Asked Questions
How much does a booth cost at ASCO?
An all-in 10×10 booth at ASCO runs roughly $20,000–$35,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ASCO?
ASCO draws approximately 35,000 attendees. ~40% medical oncologists, ~15% hematologists, ~10% surgical/radiation oncologists, ~15% nurses/APPs, ~10% researchers, ~10% industry. Over 34,000 healthcare professionals from around the world. Heavy international contingent.
When is ASCO ?
ASCO is scheduled for May 29 - June 2, 2026 (exhibits May 30 - June 1). Location: McCormick Place, Chicago, IL.
Is ASCO worth exhibiting at?
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge.