RSNA 2026
Overview
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Key Facts
- Host organization: Radiological Society of North America
- Primary specialty: radiology
- Scale: mega
- Geography: US National
- International attendance: ~35%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for RSNA. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $12,000 – $18,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
~50% radiologists, ~20% technologists, ~15% admin, ~15% other. Heavy international contingent.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~24,300
- Cost per effective buyer: $0.62 ($15,000 all-in ÷ 24,300 buyers)
- International attendance: ~35%
Venue & Logistics
- Venue: Chicago, IL (McCormick Place)
- Management company: In-house (Freeman is general contractor)
- Product theater: Available
Who Else Exhibits
Approximately 650+ exhibitors typically attend RSNA. Your competitors are here.
Our Take
Why Exhibit
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why Skip
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers -- expect $80k minimum to be taken seriously.
Insider Tips
Floor dominated by GE, Siemens, Philips, Canon. Small/mid vendors need surgical positioning and killer demos to cut through.
Buzzbox Score: 10.0 / 10 (Exceptional)
10.0 out of 10. One of the strongest exhibiting opportunities in our index. Carried by audience quality (10.0: 79% purchasing authority and 83:1 attendee ratio). The lightest dimension is cost efficiency (8.8, $41/sqft, slightly above the $39 median). Largest radiology gathering in the world.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (10.0): 79% purchasing authority, 83:1 attendee ratio, and mega-scale floor (54,000 attendees).
Strong (8.8): $41/sqft, slightly above the $39 median, ~$0.35 per qualified buyer, and union convention center (drayage / labor adds up).
Standout (9.2): booth pricing published, 6 booth options documented, and 10 key deadlines published.
Standout (9.6): Freeman-managed (established operator), 6 booth configurations to choose from, and product theater / demo stage available.
Standout (9.2): "who should skip" note included, the flagship / largest show in its niche, and product-theater opportunity for thought leadership.
Standout (9.7): mega-scale and stable, 650+ exhibitors signals strong demand, and 54,000+ attendees.
Key Deadlines
| Deadline | Date |
|---|---|
| Deposit 25pct | 2026-01-01 |
| Cancel Reduce No Penalty | 2025-12-31 |
| Payment 50pct | 2026-04-01 |
| Payment Final | 2026-07-01 |
| Booth Design Due | 2026-08-31 |
| Hotel Rooming Due | 2026-09-02 |
| Booth Activity Forms | 2026-10-15 |
| Application Deadline | 2026-10-31 |
| Hotel System Closes | 2026-11-11 |
| Move In Begins | 2026-11-19 |
Frequently Asked Questions
How much does a booth cost at RSNA?
An all-in 10×10 booth at RSNA runs roughly $12,000–$18,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend RSNA?
RSNA draws approximately 54,000 attendees. ~50% radiologists, ~20% technologists, ~15% admin, ~15% other. Heavy international contingent.
When is RSNA ?
RSNA is scheduled for November 29 - December 3, 2026. Location: Chicago, IL (McCormick Place).
Is RSNA worth exhibiting at?
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors.